Powell’s Books Advertisement
The concept for these ads is all about the bookstore. Powell’s Bookstore is located in Portland, OR and is the largest bookstore in the world. Playing off of this fact the tag-line for these ads are “There is never too big” referring to the store itself. There is a couple concepts that I played with and would like to work more in the direction of using famous stories with some large in the plot (the love of Rhett and Scarlett in ‘Gone With the Wind’).