CAMP needed a branding identity that brought the beauty of nature & the experience of being in it together in a simple design.
The logo is a simple yet modern line drawing of a tent with a tree along with a very classic serif font. I wanted to combine the two to create a sense of tradition with the new technology of today. I included beautiful photography of camping scenes & nature to evoke a feeling of adventure that we all feel when we’re camping in the wilderness. The goal was for the viewer to see the branding & immediately feel an urge to get out there & explore.