Salem OR Tourist Rebrand  
Salem OR Tourist Rebrand
Salem OR Tourist Rebrand

 

Salem OR Tourist Rebrand
Salem OR Tourist Rebrand  

 

Salem OR Tourist Rebrand  
Salem OR Tourist Initiative Rebrand  

 

Salem OR Tourist Initiative Rebrand
Salem OR Tourist Initiative Rebrand

Can a city use a tourist initiative & be successful?

Salem, the capital of Oregon, needed a renovation. The question was how do you attract people to visit your city? How do get your residents to become more active & involved, which in turn makes the city a more inviting place?