How to make health food packaging stand out from the crowd?
Wilderness Poets contacted me to help them create packaging designs for their many delicious foods. They want to be unique & catch eyes on the shelf.
After hanging out at their then-home-base in a beautiful small town in Washington, it was easy to understand what the creators value. I wanted to show the consumer the origins of the food they are eating to really demonstrate how important it is to know what they are putting in their bodies. Adding colorful hand-painted watercolor textures along the top allows each product to be identified clearly.